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China's DiDi identifies verified Communist Party drivers to customers in rideshare app

Customers of China's ridesharing platform DiDi can now be driven around by a "verified party member", according to an announcement this week on the company's Chinese language website.

A "red flag steering wheel" inside the ride-hailing service app now identifies drivers who are members of the Communist Party of China (CPC).

The driver's profile shows a red background accompanied by a Communist Party emblem, according to the notice, which was also posted on Chinese social media platform Weibo.

As the passenger enters the car, a "party member driver" sticker on the dashboard further verifies the driver has passed "Red Flag Steering Wheel" project certification.

The driver can choose whether or not they wish to disclose their party member status to the customer within the app.

DiDi says it has 550 million users and tens of millions of drivers, who provide 10 billion passenger trips a year.

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